Welcome to YA Entertainment's monthly newsletter, YAE Insider! Released on the last Thursday of every month, our newsletter provides you with all the inside scoop on YAE's new titles, latest Hallyu related news, featured fan clubs, exclusive contests to win cool prizes and much more!

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Last Day to Take the YAE Survey!


At YA Entertainment, we love hearing from all the K-drama fans! That’s why we are conducting a survey for Korean Drama fans in the U.S. Three lucky particants will win an entire DVD box set! Winners can pick any title from the YAE catelog! Don't miss out, deadline for participation is TODAY!

Winners will be annouced in our September Issue! Good Luck!

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"What's the Big Deal About K-Dramas?"

A common question reporters ask us is, "Why would American's watch Korean TV dramas?" We do our best to explain why K-dramas are so great! However, what better way for the media to understand than to talk to the fans themselves!

If you are an outspoken and proud K-drama fan, who is not afraid to talk to a few reporters, let us know! Email YA Entertainment and we will add you to our list of fans reporters can contact.

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Image MYGIRL
Laugh Out Loud Entertainment

Available September 12


"Over the top with comedy." -Twitch

“Lee Da Hae as Joo Yoorin is downright ‘wrong’; she made me laugh until my tummy ached.” - SPCNET

“...explosive screen presence of Lee Da-Hae ... one of the best new talents emerging in the last 4-5 years.” - Twitch


When Gong-chan (Lee Dong-wook) meets the lively and beautiful Yu-rin (Lee Da-hae), he notices the resemblance between her and his long-lost cousin, whom his dying grandfather has been searching for. He hires Yu-rin to stand in for his missing cousin as a final gesture to his grandfather - but his own growing feelings for her threaten to ruin everything. The real drama begins when Gong-chan's ex-girlfriend, a pro tennis star (played by Park Si-yeon), enters the scene determined to win him back.

MyGirl was a Top Ten hit in Korea in 2006, aided by the appearance of hot new actor Lee Jun-ki. The King and The Clown star plays Jung-woo, an unscrupulous playboy who sets his sights on Yu-rin.

The real draw to this drama is the knock-out performance of Lee Da Hae as Yu-rin. She lies, cons and breaks the law but through it all, you can't stop loving her! Her delightfully wicked performance will leave your sides splitting but your heart screaming for more. MyGirl is a must see for any K-drama fan!

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Questions and Answers!
You Ask...Tom Answers


Question 1:
I love the series Jumong. Does YA Entertainment have any plans to release it?" -Dave
Answer:
Yes! We are proud to annouce that the historic K-drama hit, Jumong, will be available on DVD with English subtitles in January 2007. Thanks for your question!


Question 2:
"I just watched my first K-drama, Lawyers and loved it! Can you give me a list of websites to find out about other dramas?" -Maggie
Answer:
Sure! There are lots of great resources on the internet to find out about K-dramas. Here is just a brief list of a few websites we have found useful.

Have a question? Ask YA Entertainment President, Tom Larsen.

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EXCLUSIVE SNEAK PEEK OF PALACE
Scheduled for Release in October

"A work that reflects the future of Korea's TV drama Industry"
Variety Magazine

It’s a different Korea, where Kings and Queens rule and a beautiful palace sits in the heart of modern-day Seoul. Released in Korea as Goong (aka. Princess Hours), and based on the popular Manhwa, Palace journeys into the fantastic world where present day Korea is still ruled by the Joseon Dynasty.

Chae-Gyung, (Yoon Eun-Hye) is just an ordinary, klutzy and socially awkward highschool girl from a modest family. Although she is not particulary smart or beautiful, Chae-Gyung is compassionate, free-spirited and fiercely loyal to her loved ones.

Shin-Goon, (Joo Ji-Hoon) is the handsome but outwardly unemotional Crown Prince of Korea. He dreams of becoming a film producer and longs for a life free of the crown’s obligations. Although everyone believes him to be the perfect prince charming, he has secretly vowed to give up the throne for his freedom.

Chae-Gyung and Shin-Goons’ lives are worlds apart, however, those worlds are about to collide when they discover they are engaged to be married! Before their births, Chae-Gyung’s grandfather saved the emporor’s life during the Japanese invasion of Korea. As a token of his appreciation, the emperor promised her grandfather that she will one day marry the crown prince. Will Chae-Gyung and Shin-Goon be able to straighten out this royal mess before it’s too late?

Palace is truly a spectacular cinematic experience with its kaleidoscope of over-the-top set design, elaborate costumes and vividly colored cinematography. Royal secrets, love triangles, and plots to overthrow the throne all await you in this offbeat romantic comedy of rags-to-riches.

Read More About Palace

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ACTOR SPOTLIGHT
Lee Dong-Gun's Rocky Road to Stardom

At age 26, Lee Dong-Gun has already recorded two albums, stared in 14 dramas, and acted in three movies. But this award-winning actor didn't become an international success overnight. Lee entered the entertainment industry in 1997 as a singer, but struggled with success. He uses the metaphor of a wheel to describe his music career. "Sometimes it's up and sometimes it's down."

With the mix reviews on his singing, he turned his focus to acting. However, his debut performance in the drama, Ad Madness, didn't exactly leave a lasting impression on audiences. It wasn't till his performance in the 2004 drama, Sweet 18, that his career began to take off, launching him as one of Korea's hottest international superstar. "If it wasn't for acting, I would have left the entertainment business." said Lee in a recent interview.

Acting in such hits as Ruler of Your Own World, Stained Glass and Lovers in Paris, Lee's popularity has risen as Korea's newest "hanryu" star. (The term used to describe a Korean star with pan-Asian popularity.) As Lee's fan base grows throughout Japan, China, the Philippines, Singapore and the United States, his success is growing comparable to mega K-drama stars such as Bae Yong-joon, Lee Byung-Hun, Won Bin and Jang Dong-Gun.

Stained Glass (a.k.a. Glass Picture) was aired in Korea and Japan from late 2004 to early 2005. Lee plays Dong-Joo, an orphan whose best friends with Gi-Tae (Kim Sung-Soo, Lawyers and Full House). The two friends become rivals as they compete for the same girls affection. Set for release in October, the drama journeys into a complicated triangular relationship among three young people, in which love is as beautiful yet fragile as a stained glass picture...

Lee Dong-Gun's role in Stained Glass

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The Cerritos California Borders Starts K-Drama Preview Parties


The Cerritos Borders Store in Southern California just started a monthly K-Drama preview party and finding them to be a huge success. Featuring a new title each month, the parties are a great way for fans to get together. At each party, the Cerritos Borders gives away one free DVD box set to a lucky winner, also giving away copies of Korea's top TV drama magazine, ASTA to the first 25 attendees.

Borders Group, Inc. District Marketing Manager, Sandra Carpenter, said, “We are delighted with the response we’ve had at the Cerritos Border K-Drama Preview Party. We think our monthly event gives our store a very global cache and carrying the K-dramas with a better than average selection has made us a great destination for K-drama fans.”

With the success of the parties at Cerritos, the Arcadia Borders Store announced they will also be hosting monthly preview parties. The Arcadia, Calif. store is currently planning their party scheduled to run on the last Wednesday of every month starting in September.

The Cerritos store's next preview party is scheduled for September 27. They will be previewing YAE's soon to be released, My Girl. “The dramas have gained a cult following and the turnout for our viewing party has been phenomenal,” said Carpenter. “We continue to welcome people from all walks of life to enjoy a sneak peek of the latest, popular Korean dramas.”


Read About the Growing Popularity of K-Dramas


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August Spotlight
The Ryu Siwon Hawaii Prince Fan Club

Tessie Viloria, President · Karen Sonstegard, Vice President
Noreen Kawachika, Secretary · Cheryl Matayoshi, Treasurer


The Ryu Siwon Hawaii Prince Fan Club officially started on October 6, 2001, making it the first Korean fan club in Hawaii. Consisting of 44 members, the club is dedicated to Korean drama actor, Ryu Siwon. Siwon made his debut in the 1992 KBS drama Feelings and has since stared in sixteen dramas and has received 4 awards.

The idea for a fan club started when Siwon’s performance in the 1998 drama, Paper Crane, caught the attention of Tessie Viloria, President of the Ryu Siwon Hawaii Prince Fan Club. “I love his kind, gentle manner, his smile, and his sense of humor and wit. His good looks, acting and singing ability only serve to make this sweetie more irresistible” said Viloria.

Fan club members stay in touch through emails and their quarterly meetings. They enjoy participating in local community events such as the Korean Festival in Hawaii, and conduct one service project a year. The last three years they have conducted a charity auction with all items donated by their members. They have raised money for the Korean Flood Fund, Korean Care Home in Hawaii and UNICEF.

In July of 2001, a small group of members flew to Korea especially to meet Siwon. According to Viloria, this gives Siwon the distinction of being the first Korean talent to have American fans visit Korea especially to meet him. They have a birthday celebration in October for Siwon (See Above Photo), and an anniversary party in July celebrating his debut performance.

For more information about Ryu Siwon, visit his Official Website or the USA Ryu Siwon's website , set to premier on September 8! To say thank you to the Ryu Siwon Hawaii Prince Fan Club, YAE Insider will be sending them exclusive K-Drama merchandise! If you have a K-Drama fan club or website and would like to be featured, please send an email to Katie Flanagan.


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YA Entertainment's Upcoming Release Schedule


Glass Slipper, Volume 1-August 22, 2006
My Girl-September 12, 2006
Glass Slipper, Volume 2-October 17, 2006
Palace (Goong)-October 2006 (Tentative)
Stained Glass-October 2006 (Tentative)
Sad Love Story-October 2006 (Tentative)
Lovers in Prague-November 2006 (Tentative)
First Love of a Royal Prince-November 2006 (Tentative)
Tomato-December 2006 (Tentative)

YAE's Complete Catalog List

Don't see your favorite drama here? Send us an email!

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EXCLUSIVE CONTEST
Win a Free DVD Box Set of Lawyers!


TRIVIA QUESTION

The emergence of the term "Korean Wave" started with a Beijing newspaper reporting on a popular South Korean band. In what year was the article published, and what was the name of the band?

KNOW THE ANSWER?

Send your answer to Katie.Flanagan@yaentertainment.com. You must have the correct answer to both questions to win. The first participant with the correct answers will receive a FREE DVD box set of Lawyers. The following two participants will receive free limited edition posters. Winners will be notified via email and noted in the September issue of YAE Insider.
Good Luck!

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There has never been a better time to be a K-drama fan!


DON'T FORGET, Today is the Last Day to Take Our Survey!

Log onto www.yaentertainment.com today for a chance to win a free DVD boxset! For questions or comments about this newsletter or any other issue, please feel free to email katie.flanagan@yaentertainment.com

Thank You!,

--The Team at YA Entertainment

YA Entertainment
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San Bruno, CA 94066
United States

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